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FOUNDERS · SYSTEMS · THE NEXT ERA

How commerce gets built.

Founder stories that reveal the decisions behind great retail companies. Plain-language learning about AI and commerce. A place to find the work shaping what comes next.

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Illustrated timeline of commerce, from neighborhood shops to digital storefronts

01 / THE STORIES

A century of companies. The choices behind them.

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FIRST STORY · SHOPIFY

The merchant's machine

How Tobi Lütke turned a snowboard shop into the operating system for independent commerce, and what operators can learn from the reversals along the way.

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Illustration of a snowboard shop connected to merchant storefronts

02 / LEARN

From first principles to better decisions.

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A self-guided path from the Transformer idea to the real work of running a commerce business with AI. Start from zero.

AI from zero

Understand modern AI without math.

Commerce from zero

See the systems behind stores, brands and delivery.

AI inside commerce

Find practical uses across the industry.

The operator series

Apply what you know to real decisions.

03 / JOBS

The people building the next century of commerce.

An industry-specific home for roles in retail, ecommerce, CPG, supply chain, data and AI. The board is being prepared. No live openings yet.

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THE EDITORIAL IDEA

To know where commerce is going, study how its enduring companies were built.